Indonesia B2B • Growth/CRM

Define segments & KPIs once—reuse everywhere.

Joyboydata helps Growth/CRM teams build a canonical segmentation + measurement layer in your warehouse so activation and reporting stay consistent (no CSV drift, no parallel metrics stack).

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Warehouse-first, governance-first. Remote-first (WIB). Delivered by a small senior team.

What we do

We help teams standardize event/metric definitions and segment logic directly in the warehouse—then operationalize it for CRM, ads, and dashboards.

  • Segment definitions diverge across tools (BI vs CRM vs ads).
  • Manual exports and approval loops (CSV drift, no audit trail).
  • Measurement is noisy—KPI changes depending on dashboard.

Service packages (small scope, clear deliverables)

Start with a diagnostic, then build the reusable layer.

Offer A • 1–2 weeks

Growth Segmentation & Activation Audit

Diagnostic workshop to map segments, events, gaps, and a 30–60 day activation + measurement plan.

  • Segmentation & activation map
  • Canonical event/metric gaps list
  • Warehouse readiness checklist
  • Activation + measurement plan

Discuss this package

Offer B • 4–6 weeks

Canonical Segmentation Layer + Audience Ops

Build a warehouse-native segmentation layer (spec + evaluation + catalog) plus 1–2 export/sync operations.

  • Segment spec standard (YAML/JSON)
  • Warehouse-native evaluation (SQL/dbt)
  • Segment catalog + versioning rules
  • Runbook + minimal monitoring

Discuss this package

Offer C • 3–5 weeks

Experiment & KPI Spine for Growth Teams

A measurement build so KPIs and experiment readouts are consistent and trusted across teams.

  • Governed KPI + guardrails definitions
  • Experiment readout template
  • Minimal dashboard (exec + ops)
  • Light data contracts for critical fields

Discuss this package

How it works

A simple, warehouse-first delivery loop so your internal team can run it after handoff.

  1. Step 1

    Discovery & definitions

    Align on segments, KPI definitions, data owners, and what “good” looks like.

  2. Step 2

    Spec & warehouse build

    Implement canonical specs and warehouse-native evaluation (SQL/dbt) with quality checks.

  3. Step 3

    Ops & handoff

    Ship runbooks, monitoring basics, and a clean handoff to your Growth/CRM ops.

Credibility

Experience building analytics/ingestion/segmentation/experimentation foundations at GoTo/Gojek. We focus on small, governed deliverables you can operate.

Warehouse-first, governance-first

We avoid introducing a “new metrics stack”. Your data stays in your warehouse; definitions are versioned and inspectable.

Built for Indonesia ops reality

Works with WhatsApp-heavy workflows and small teams: fewer manual exports, clearer ownership, minimal monitoring.

Slicer Segment

AI friendly segment definitions installed on your infrastructure

View SlicerSegment.com

Slicer Segment screenshot showing segment catalog UI
Visual preview from Slicer Segment.

What you’ll end up with

Reusable definitions and lightweight operations that don’t depend on one person.

01

Activation without CSV drift

Audiences computed in the warehouse, then exported/synced with a runbook and freshness checks.

02

Consistent measurement

KPI + guardrails defined once so experiment readouts and dashboards stay trustworthy.

03

Governed metric layer

Inspectable, versioned definitions with minimal contracts for critical events/fields.

Start with a 15–20 minute intro call

Tell us your stack, channels, and where segment/KPI definitions are breaking today.

Email Joyboydata