Notes from the first Joyboydata build

Joyboydata is a small lab for building and writing about modern data systems. The work is a mix of architecture experiments, careful tooling choices, and the occasional contrarian take when common patterns feel too heavy.

What you can expect here:

• Practical notes on data modeling, segmentation, and activation
• Postmortems on decisions that worked (and the ones that did not)
• Lightweight tooling patterns that respect constraints and focus

If you want updates, the RSS feed is the most reliable way to follow along.